The difference between business success and business failure is . . . business.

Every business needs to advertise, every business needs to cold call, and every business needs to generate referrals.

Here's the kicker: The skills we learn to close a sale don't work for generating referrals.

• Asking for a referral can signal the end of a relationship.
• Evading the question of price leads . . . nowhere.
• Long lists of potential clients result in a yawn and a change of subject.

Everything about generating referrals is the opposite of what it takes to close a sale.

Want more referrals?

Visit a PowerCore Team and see if this fits what you've been feeling.